Add a Little
I had the opportunity to attend the launch event for Big Brothers Big Sisters of Massachusetts Bay’s new campaign, “Add a Little”, and was incredibly moved by the stories of the Bigs & Littles that were in attendance. I couldn’t believe that there were so many Littles – 800 boys, in fact – that are waiting to be matched in the Massachusetts Bay area.
Several Big Brothers spoke about their experience and the same sentiments resounded – the positive impact of this relationship on their own life. It was so sweet to see the Little Brothers looking up at their Bigs in such a proud, loving way. It’s quite clear that even only after spending a short amount of time with these guys, that they truly care about one another.
To help spread the word about the need for Big Brothers, Big Brothers Big Sisters of Massachusetts Bay created this touching video showcasing several Bigs and Littles doing what they do best – just having fun being guys. It’s really about doing the simple things that you would do with your own friends – but bringing along a little guy for the fun. “We know that guys want to do something meaningful with their lives, but sometimes they don’t know where to start,” said Wendy Foster, Chief Executive Officer, Big Brothers Big Sisters of Massachusetts Bay. “Through our new ‘Add a Little’ campaign, we’re letting them know that doing something important can be incredibly simple.”
Adding a Little Brother to a guy’s life only takes a couple hours a couple times a month. It is as easy as doing the simple activities guys already like to do, like playing catch at the park or grabbing a bite from a food truck.
To learn more about the “Add a Little” campaign or to take the first step to becoming a Big Brother, go here.
Image credit: Faith Ninivaggi