In a world of 195 nations, public perception plays a powerful role in shaping a country’s global image.
From their contributions to culture, economy, and politics, to their natural beauty, innovation, and hospitality, countries earn admiration for a wide variety of reasons.
A recent survey conducted by YouGov sought to identify which countries hold the most favorable views among global citizens.
Polling 1,500 panelists and weighing their responses based on demographics and political affiliation, the study gave insights into which nations are not just the most well-known, but also the most liked.
Here are the top 10 countries that earned the highest favorability rankings worldwide.
1. United States of America
It’s no surprise that the United States topped the list for both fame and popularity. With a 100% fame rating and 78% favorability score, the USA stands tall on the global stage.
Known for its diverse landscapes, from the Grand Canyon to New York City’s skyline, America is also home to the world’s most influential entertainment and tech industries.
Whether it’s Hollywood blockbusters, Silicon Valley startups, or globally recognized brands like Apple and Coca-Cola, the U.S. remains a dominant cultural and economic force.
The country’s innovation, educational institutions, and democratic values also contribute to its widespread admiration though its global leadership position often draws both praise and criticism.
2. Switzerland
Coming in second with a 97% fame rating and a 74% popularity score is Switzerland, a country often associated with peace, precision, and pristine beauty.
With the majestic Alps, postcard-perfect villages, and a strong tradition of neutrality, Switzerland holds global appeal.
Its reputation for high-quality chocolates, cheeses, watches, and banking systems has made it an admired nation.
People also appreciate the Swiss commitment to sustainability, direct democracy, and high living standards. As a travel destination, it appeals to those seeking tranquility and nature at its finest.
3. Australia
Known for its stunning beaches, laid-back culture, and unique wildlife, Australia secures the third spot with a 95% fame rating and 72% popularity.
From the cosmopolitan city of Sydney to the wild outback and the Great Barrier Reef, the country offers diverse experiences.
Australians’ friendly nature and the country’s stable political environment have also contributed to its popularity.
It’s a land that balances modern urban life with rich Indigenous heritage and breathtaking natural wonders.
4. United Kingdom
The United Kingdom, with its deep historical roots and global influence, ranks fourth on the list.
With a 98% fame rating and 72% favorability score, the UK is cherished for its cultural icons, educational institutions, and contributions to literature, science, and politics.
London, a global financial hub, along with iconic landmarks such as Big Ben and Buckingham Palace, draws millions of tourists.
Despite political changes like Brexit, the UK continues to be viewed as a culturally rich and globally relevant country.
5. Italy
Italy captures the hearts of many with its romantic language, delicious cuisine, and unparalleled history.
Scoring 97% on fame and 71% in popularity, Italy’s contributions to art, architecture, and fashion keep it high on the admiration list.
Cities like Rome, Venice, and Florence are living museums, while the Italian lifestyle centered around family, food, and beauty appeals to people around the world.
Italy is also famed for luxury brands, ancient ruins, and being the birthplace of the Renaissance.
6. Ireland
Ireland’s charm extends far beyond its rolling green hills and historic castles. With a 95% fame rating and 70% favorability score, the country is well-loved globally.
Known for its rich folklore, literary giants like James Joyce, and global celebration of St. Patrick’s Day, Ireland makes a cultural impact.
The Irish are often associated with warmth, hospitality, and humor. Its small size doesn’t limit its global appeal, and its growing tech sector and quality of life continue to attract admiration.
7. Sweden
Sweden ranks seventh with a 68% popularity rating and only 3% of respondents expressing a negative opinion.
The Scandinavian nation is widely praised for its progressive values, innovation, and quality of life.
From ABBA and IKEA to Volvo and Spotify, Sweden punches above its weight in terms of cultural and economic influence.
People also admire Sweden’s social welfare system, environmental consciousness, and picturesque countryside dotted with lakes and forests.
8. Canada
Canada, often affectionately seen as the United States’ kinder cousin, scored a 68% favorability rating.
With its vast landscapes, from the Rocky Mountains to Niagara Falls, and cities like Toronto and Vancouver, it combines natural beauty with urban sophistication.
Known for politeness, multiculturalism, and inclusive policies, Canada is admired for embracing diversity and maintaining political stability.
Its universal healthcare system and education standards add to its positive image worldwide.
9. Japan
Japan blends centuries-old tradition with cutting-edge technology like no other. Ranking high in familiarity (97%) and with a 66% favorability score, Japan’s global image is rooted in both heritage and innovation.
Visitors are drawn to its serene temples, cherry blossoms, and culinary delights, as well as high-tech cities like Tokyo.
Japan is also admired for its etiquette, safety, and strong work ethic, making it a nation respected across different cultural perspectives.
10. Iceland
Closing the top ten is Iceland, a small Nordic island with a big global reputation. With a 66% popularity rating and only 2% disapproval, Iceland is beloved for its surreal landscapes volcanoes, geysers, glaciers, and waterfalls.
Its renewable energy use, peaceful society, and focus on gender equality have contributed to its international admiration.
Despite its isolated location and relatively small population, Iceland’s natural beauty and social progressiveness keep it in high regard.
Alicia Richards